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Agentic AI will fundamentally reshape how consumers and businesses buy. Splitit's mission is to ensure that seamless, transparent installments are built into this new paradigm from day one, not bolted on later.
Ran Landau, CTO, Splitit
Splitit has positioned itself at the intersection of payments and AI-driven commerce, recognizing that the shift to autonomous shopping agents requires fundamental infrastructure changes, not just interface improvements.
The company's approach centers on three phases of evolution. First, agentic checkout remains narrow, with payments functioning as trust infrastructure. Second, orchestration emerges, where agents manage complexity and installments transition from checkout features to decision variables. Third, agents become shopping operating systems, evaluating purchases as monthly obligations with associated protections rather than single prices.
Splitit has embedded this framework into its platform development:
Splitit's infrastructure treats payments as a control point rather than a terminal step, positioning installments as constraint solvers within agent-driven purchasing decisions.
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