van Kralingen

Bridget van Kralingen joined Motive Partners in 2022 and is a Partner. At Motive, Bridget leads on data and analytics with a focus on strategy and growth for Motive portfolio companies, through her extensive experience as a financial services, consulting and technology executive.

Bridget spent nearly 18 years in a variety of senior leadership and client-facing roles at IBM and most recently led IBM Global Markets & Sales division, where she was responsible for leading IBM’s global sales, go to market, field operations, business development, partner and ecosystem and client satisfaction worldwide. This role saw Bridget oversee over $80 billion of revenue and over 100,000 people. Bridget was a leading member of the IBM Investment Committee for the last dozen years, overseeing investments, divestitures, and providing strategic leadership to the corporate development activities of IBM. Prior to that, Bridget was the Chief Executive of IBM's Industry Platforms division, leading industry strategies and software solutions for IBM, focusing on building financial services and blockchain software, and growing these businesses to become market leading capabilities for the global client base. Between 2012 and 2016, Bridget led IBM's global consulting division, representing $17 billion of revenue and over 150,000 employees, and comprised of digital, cloud and analytics consulting, software development and technology and business process outsourcing.

Since 2016, as well as running Financial Services, Bridget led IBM's overall Industry portfolio, developing Industry and cross-sector solutions. Between 1989 and 2004, Bridget was with Deloitte, during which Bridget also led Deloitte's Financial Services practice in North America. Bridget was a psychologist early in her career.





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